General Data Protection Regulation 

I. Basic Provisions

• The data controller, pursuant to Article 4(7) of the Regulation (EU) 2016/679 of the European Parliament and of the Council on the protection of natural persons with regard to the processing of personal data and on the free movement of such data (hereinafter referred to as “GDPR”), is . Company Identification Number with registered office at . (hereinafter: “controller”).
• The contact details of the controller are
• “Personal data” means any information relating to an identified or identifiable natural person; an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
• The controller [CHOOSE ONE OPTION] has not appointed / has appointed a data protection officer. The contact details of the data protection officer are:
  [SUPPLEMENT THE DATA PROTECTION OFFICER]

II.  Sources and Categories of Processed Personal Data 

• The controller processes personal data that you have provided or personal data that the controller obtained in connection with the fulfillment of your order. 
• The controller processes your identification and contact details and data necessary for the performance of the contract. 

III.   Lawful Basis and Purpose of Personal Data Processing 

• The lawful basis for processing personal data is:
  the performance of the contract between you and the controller pursuant to Article 6(1)(b) of the GDPR,
  the legitimate interest of the controller in providing direct marketing (in particular for sending commercial communications and newsletters) pursuant to Article 6(1)(f) of the GDPR,
  your consent to the processing for the purposes of providing direct marketing (in particular for sending commercial communications and newsletters) pursuant to Article 6(1)(a) of the GDPR, in conjunction with Section 7(2) of Act No. 480/2004 Coll. on Certain Information Society Services, in the event that no order for goods or services has been placed.
• The purpose of processing personal data is:
  to process your order and fulfill the rights and obligations arising from the contractual relationship between you and the controller; when placing an order, personal data necessary for the successful processing of the order (such as name and address, contact information) is required—providing personal data is an essential requirement for entering into and executing the contract, and without providing such data, it is not possible for the controller to conclude or perform the contract,
  to send commercial communications and undertake additional marketing activities.
  
• From the controller’s side [CHOOSE ONE OPTION]: automatic individual decision-making pursuant to Article 22 GDPR does not take place / takes place. With such processing, you have given your explicit consent.
  The controller retains the personal data:
  for the period necessary to perform the rights and obligations arising from the contractual relationship between you and the controller and to assert claims from these contractual relationships (for a period of 15 years from the termination of the contractual relationship),
  for the period until your consent to the processing of personal data for marketing purposes is withdrawn, for a maximum of … years, if the personal data is processed based on consent.
  After the retention period expires, the controller will erase the personal data.

IV.  Data Retention Period 

• The controller retains personal data:
• for the period necessary to exercise the rights and fulfill the obligations arising from the contractual relationship between you and the controller, and to assert claims from such contractual relationships (for a period of 15 years from the termination of the contractual relationship); for the period until consent to the processing of personal data for marketing purposes is withdrawn, for a maximum of … years, if the personal data is processed based on consent.
• After the expiration of the data retention period, the controller will erase the personal data.

V.  Recipients of Personal Data (Controller’s Subcontractors)

• The recipients of personal data are persons:
  involved in the delivery of goods / services / execution of payments based on a contract,
  providing services related to the operation of the e-shop and other services connected with the e-shop's functioning,
  providing marketing services.
• The controller [CHOOSE ONE OPTION] does not intend / intends to transfer personal data to a third country (a country outside the EU) or an international organization.
  Recipients of personal data in third countries include providers of mailing services / cloud services.

VI. Your Rights

• Under the conditions set out in the GDPR, you have:
  the right to access your personal data pursuant to Article 15 of the GDPR,
  the right to rectification of personal data pursuant to Article 16 of the GDPR, or restriction of processing pursuant to Article 18 of the GDPR,
  the right to erasure of personal data pursuant to Article 17 of the GDPR,
  the right to object to processing pursuant to Article 21 of the GDPR, and
  the right to data portability pursuant to Article 20 of the GDPR,
  the right to withdraw consent to processing in writing or electronically to the controller’s address or email specified in Article III of these terms.
• You also have the right to lodge a complaint with the Office for Personal Data Protection if you believe that your right to personal data protection has been violated.

VII.  Conditions for Securing Personal Data 

•  The controller declares that they have taken all appropriate technical and organizational measures to secure personal data. 
• The controller has implemented technical measures to secure data storage systems and personal data stored in physical form, in particular [ADD EXAMPLES].
• The controller declares that access to personal data is granted only to persons authorized by them. 

VIII.  Final Provisions

• By submitting an order via the online order form, you confirm that you have read and understood the Privacy Policy and that you accept it in its entirety.
• You agree to these terms by checking the consent box via the online form. By doing so, you confirm that you have read and understood the Privacy Policy and that you accept it in its entirety.
• The controller reserves the right to amend these terms. The new version of the Privacy Policy will be published on the controller’s website, or it may be sent to the email address you provided to the controller.

These terms shall take effect on [insert date].